FOR IMMEDIATE RELEASE:

LONGWOOD, FL – September 1, 2010 – The creative team behind the wildly popular Coke or Pepsi? book series has announced their newest title, Coke or Pepsi? GIRL! This version, skewed to the XX audience, combines the CorP? format with serious girl power for a delightful and personal interactive book experience.

The cover text sets the tone with “Whaddya have to say?” and the inner 128 pages offer dozens of ways to answer that question. Part scrap book, part diary, part doodles, and all super-individual, GIRL! highlights include:

• Coke or Pepsi? questions to ask yourself then ask your friends
• Love, Hate, and Love to Hate Lists
• Quizzes – about your BFF, your closet, food, dudes
• The Not-So-Secret Society – discover the painful, embarrassing, funny, awesome, gross and scary moments of your friends’ lives
• What Do You Think Of – find out what certain words make people think about
• Room and Locker Signs – personalize and pull out of the book to mark your territory
• Expert Excuses – ways to charm yourself out of tight spots
• Crush Central – what’s up with that guy?
• Style Stash – log favorite lip shades by wiping them across the page

A brick wall to graffiti, places to tape weird things to remember, creative ways to cure the blues, a rap-writing challenge, GIRL! has something for every girl (or grrl, or gurl).

Fine Print Publishing, with writers and illustrators Mickey and Cheryl Gill, launched the Coke or Pepsi? book brand in 2005, inspired by viral e-mail quizzes. The most successful brand in the Fine Print catalogue, Coke or Pepsi? books inspired a new wave of highly-illustrated, pop culture-based, diary-like books.

William Gurvitch, the owner of Fine Print Publishing Company, has been in the book business for 35 years, starting Fine Print to publish nonfiction, activity-type books for kids ages 7 and up. Clever conception and unique illustration are the foundation of Fine Print’s books, and that “you do something in our books, not just read them,” explains Bill.

Coke or Pepsi? GIRL! is available exclusively at Scholastic Book Fairs this fall, and at Barnes & Noble and the Fine Print bookstore starting January 2011. For more information, please visit Coke-or-Pepsi.com or Fprint.net.

# # #
Contact
Inquiries about this press release should be directed to press@fprint.net for prompt attention. We’re happy to schedule interviews and answer any questions you may have.

Press Release PDF Versions
PDF versions of this press release are available here:
Coke or Pepsi? GIRL! Press Release
Fine Print Announces Coke or Pepsi? GIRL!

FOR IMMEDIATE RELEASE:

Fine Print’s Dude! Series – The Ultimate UNbooks for Boys

Longwood, FL – January 04, 2010 – Dude! In pop culture, dudes are all over the place: Surf culture. The Big Lebowski. Even the White House! Mark Leibovich of the The New York Times notes that “. . . President Obama presides over a White House rife with fist-bumping young men who call each other dude . . .” in his recent article, Man’s World at White House? No Harm, No Foul, Aides Say.

Certainly older dudes have stuff to read and books that help them express themselves, but what books do younger dudes have that are written just for them? Now, they have DUDE! and Dude Diary, wonderful creations from Fine Print Publishing which support the developing dude.

DUDE! and Dude Diary are creativity-inspiring (but sometimes silly) and colorful (and sometimes black-and-white) gift-sized books for boys only which are filled with crazy things to do, cool questions to ask, and gross stuff to think about. Dude Diary comes with a lock and key for maximum access denial. From TV shows to sweaty sports and alien abductions to superpowers, both books tap into the world of the tween boy and stimulate thought, writing, drawing, play and discussion between dudes.

The owner of Fine Print Publishing Company, William Gurvitch, has been in the book business for 35 years. He began with Harcourt Brace Jovanovich (now Houghton Mifflin Harcourt) in New York, and was elevated to president of HBJ International. In 1994, Bill started Fine Print to publish nonfiction, activity-type books for kids age 7 and up. Clever conception and unique illustration are the foundation of Fine Print’s books, and that “you do something in our books, not just read them,” explains Bill.

The first two titles for Fine Print, Keyhole Diary (1994) and Blue Dog Diary (1996), both by Linda Campbell Franklin, have been reprinted more than 25 times. Linda’s titles for Fine Print have sold more than 2 million copies at everywhere from Barnes & Noble and the MoMA Store to Sepulveda West Car Wash in Los Angeles.

The 4-book COKE OR PEPSI? series began in 2005, inspired by viral e-mail quizzes. Conceived and illustrated by Mickey and Cheryl Gill, Coke or Pepsi? books enable girls to answer questions and then pass the book to their friends to answer the same questions. The Gills are responsible for DUDE! and Dude Diary as well. Having been on staff at Scholastic Book Fairs and being eternally young-at-heart themselves, the Gills have a naturally successful (and often-copied) way of capturing kids’ hearts and minds. “As much as I enjoy hearing from retailers that our books are flying off the shelves, my favorite part of the job is getting mail and email and fan messages from kids who love our books,” says Bill.

DUDE! and Dude Diary are in bookstores and online retailers starting in January 2010! More DUDE! stuff can be found at TheDudeBook.com.

###

Contact
Inquiries from the press should be directed to press@fprint.net for prompt attention. We’re happy to schedule interviews and answer any questions you may have.

PDF Version
Download the PDF version of DUDE! The Ultimate UNbooks for Boys here:
http://fprint.net/pdfs/DUDE-Press-Release-FPPC.pdf